Introducing the Loreform
My new AI project
Over the last half year I’ve been working on a project that brings my love of big ideas, philosophy, speculative fiction, and AI tools to life. Loreform.Studio is the result. Below is my vision for it.
Are we done talking about slop? Here’s what I believe: AI is just another tool in the long lineage of technologies humans use to tell stories and make art. It’s a turning point in our creative evolution—it makes the process of “imagination translation” accessible to anyone with an idea. But abundance requires direction; AI must be used with articulated taste, curation, curiosity, and attention. It must not be slop. What excites me most are the new types of media, formats, and experiences becoming possible with generative AI. With over 70,000 Midjourney images and five years of GPT conversations behind me, I propose one new form of storytelling in the age of AI.
Enter “Lore,” which has become impossible to ignore. Google Trends shows a steady rise in the term over the last fifteen years, reaching a peak in this current moment. This is due to a cultural shift: the popularity of stories that have expansive lore-driven fandoms like Harry Potter, Star Wars, Game of Thrones; the lore-ification of social media communities₁; and the emergence of lore-adjacent memes like “main character energy” and “NPC”₂.
Lore is like a story, but not complete—it is an element, a building block, a piece of the puzzle. Only by bringing together multiple pieces can you begin to glimpse the full picture. This rhizomatic nature makes it not an afterthought to the meme, the book, or the series, but one of the primary elements of modern digital storytelling in a world besieged by brainrot at every corner. Lore is the native language of internet storytelling. The last decade has shown how community and interactive storytelling combine to create complex, narratively rich worlds, such as the Backrooms and the SCP Foundation. As I’ve experimented with AI tools, as I’ve witnessed the rise of these universes, as I collected and curated ideas across the internet, a pattern emerged: lore is the future of storytelling. AI tools are the perfect medium for the extrapolation of lore. And this new creative flow demands a new container with constraints, a new media format, one that empowers infinite remixing and storytelling.
Enter the Loreform.
The Loreform is a foundation of text and images, made with AI tools like Midjourney and ChatGPT/Claude/Gemini, that provides the worldbuilding seeds for a specific world, narrative, and aesthetic. Think of them as raw material hooks to play with, modular components for stories and projects. Each Lore has a unique visual signature leveraging Midjourney’s style reference system (sref)—billions of codes that enable unique visual aesthetics when added to prompts. I see each Lore as an invitation to a pre-curated landscape within the limitless canvas of possibility. From characters to locations, each one gives you what you need to tell a story, make a world, write a book, produce a game, direct a film, or create your next artistic obsession. To demonstrate the potential of the Loreform, I’m sharing 12 on this website. Each comes with an average of 1,200+ words of worldbuilding, one or more sref codes, and 12+ foundational images.
I want to build a community of people who are interested in Lorebuilding. I see a future where many people make their own Loreforms, sharing them as foundations for community-made films, games, and more. That’s the vision—AI embraced as a tool for human creativity, collaboration, and community.
Stay in the loop on social & our newsletter as I release new guides on how to make your own Loreform:
Thank You,
Jordan, Multilarity
December, 2025
₁https://otherinter.net/research/lore/9999/
₂https://zine.zora.co/the-laws-of-lorecore-shumon-basar
You are brilliant❣️